Personal brand matters for Singaporean employees

Singapore - More Singaporean employees are quickly becoming aware of the need of developing their own "personal brand" as a way of taking greater control over their careers.

In a recent survey conducted by recruitment firm Kelly Services, the top four elements Singaporean employees cited in building their personal brand identities are verbal communication skills (66 percent), resumes (60 percent), technical knowledge (60 percent) and written communications (55 percent). This was followed by personal attired at 52 percent and use of social media at 35 percent.

The findings are part of the Kelly Global Workforce Index, which obtained the views of some 134,000 people in 29 countries, including more than 2,700 in Singapore.

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