Logistics sector undergoes image overhaul to attract new employees

Singapore - In order to entice more employees into joining the sector, the Singapore Logistics Association has launched a new branding campaign that aims at combating the negative perceptions which the industry suffers from.

Even though many view a career in the logistics industry as one that involves long hours and physical work with poor remuneration, it is often not true. In a salary guide revealed last year, it found that the median gross annual salary for a supply chain manager was $69,600 and for a logistics manager $67,476. These means supply chain professionals rank within the top 10 percent of all income earners in Singapore. In addition, the Singapore logistics sector has also attracted $481 million in business spending last year, making it approximately 9 percent of Singapores economic output.

 In the new We Can Movement campaign, the association hopes to spruce up the industry image by holding career roadshows and a branding exercise.

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