Logistics sector undergoes image overhaul to attract new employees
Singapore - In order to entice more
employees into joining the sector, the Singapore Logistics Association has
launched a new branding campaign that aims at combating the negative
perceptions which the industry suffers from.
Even though many view a career in the
logistics industry as one that involves long hours and physical work with poor
remuneration, it is often not true. In a salary guide revealed last year, it
found that the median gross annual salary for a supply chain manager
was $69,600 and for a logistics manager $67,476. These means supply chain
professionals rank within the top 10 percent of all income earners in
Singapore. In addition, the Singapore logistics sector has also attracted $481
million in business spending last year, making it approximately 9 percent of
Singapore’s economic output.
In the new “We Can Movement” campaign, the association hopes
to spruce up the industry image by holding career roadshows and a branding