Senior Social Media Manager

Job Reference: 4903
Employer/Agency: Aviation Labour Group Pte Ltd
Location: China
Experience: 3 to 6 years
Salary/Package: On application
Job Sector: Communications & Media; Marketing
Date Posted:
Closing Date:

Aviation Labour Group is currently seeking for an experienced Senior Social Media Manager for our growing aviation client. This role will be a permanent full-time position.

Key Responsibilities:

Drive social media activities on social media sites, relevant forums and prominent blogs. The candidate shall be able to develop clear yearly strategy and innovative viral marketing actions to build the brand in line with HQ Guidelines while also adapt to local market sensitivities and relevance:

- Develop and lead a social media calendar with Sales, Marketing, and Communications/PR
- Source, develop and manage content for all designated social media outlets
- Write and/or review/approve content in English and Simplified Chinese demonstrating the ability to write professionally for varied audiences and consistently meet tight deadlines
- Maintain daily activities to influence customer behavior across new media channels, analyzing client-initiated conversations and advise appropriate marketing activities
- Identify and establish privileged relationships with KOLs to leverage their presence during offline events
- Objectives settings and results monitoring, using industry benchmarks, must know how to measure ROI on sales
- Research news blogs and channels for relevance/trend identification


- Degree in communications, marketing, web development, advertising, IT or relevant areas
- Minimum 5 years in digital community/social media role
- Must be able to lead a team, be a team player and able to work in transversal organizations
- An ideal candidate should have worked at both the client and the agency side
- Fluency in English and Mandarin (spoken and written) is a MUST
- Understanding of airline and/or travel/ticketing business a plus
- Solid understanding of social media universe, including all leading platforms in China a MUST
- Strong familiarity with online marketing practices cross categories
- E-Commerce related experience is a plus
- Be creative, innovative and entrepreneurial
- Proven ability to make profitable decisions based on data
- Internet and trend Savvy
- Strong spoken and written communication skills
- Finger on the pulse and willingness to go beyond
- Dedicated, hard-working and eager to make a difference
- Strong organisation skills

If you are interested in this role, please APPLY NOW! If you have any questions, please contact Jennifer on +65 6782 0380.

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