At 3M, we apply science in collaborative ways to improve lives daily. With $30 billion in sales, our 90,000 employees connect with customers all around the world.
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas.
Here, you can apply your talent in bold ways that matter.
Asst/Trade Marketing Manager
Modern Trade (FMCG)
You will be responsible for leading and implementing channel specific marketing strategies and plans for assigned Modern Trade retailers with the focused goals of exceeding marketing and sales objectives.
Duties & Responsibilities
To develop and execute the Trade Marketing Plan in achieving the marketing and sales objectives in Modern Trade channel through the implementation of appropriate in-store developments, promotions and product mix.
To lead in the conceptualization and execution of all non-NCP trade promotions in assigned MT key accounts, from promotion mechanics, POSM design concepts, stock planning, to the final mile of trade implementation with seamless execution.
To champion and execute strategic and customized multi-brand campaigns with each key account so as to leverage and strengthen one 3M brand.
To have the outer-in mindset of leveraging on brands’ consumer insights and relevant shopper insights in the developing of channel strategies to engage and convert shoppers.
To constantly evaluate and improve shoppers’ engagements at home bays and promotion spaces so as to lead to greater association and more effective value proposition of the products
To customize and implement successful product merchandising planograms in different MT retailers in order to optimize shopper conversions and engagements.
To understand category optimization and management principles, and the ability to analyse the historical sales records so as to recommend category performance improvements.
To analyse the effectiveness of all trade promotion plans implemented in areas of products, tactics, trade investments and displays, and recommend appropriate improvement plans.
To effectively manage A&P resources with effective allocation and utilization of marketing funds in line with brand and channel strategies.
To stay abreast on current market environment and gather trade intelligence in activities, products and pricing executed by competitors and other suppliers.
To collaborate closely with internal key stakeholders (Brand Managers, Key Account Managers and Supply Chain) so as to ensure seamless execution of all plans and promotions.
Qualifications & Requirements
Degree in Marketing or Business-related discipline with minimum 5 years in FMCG trade marketing / brand marketing experience.
Possess strong understanding of Singapore modern grocery trade retailers’ requirements and market dynamics.
Possess good knowledge in marketing principles and the integrated usage of digital marketing strategies into conventional strategies.
Possess strong below-the-line instore marketing and category management experience.
Possess strong ability to translate Insights into effective and implementable strategies.
Possess strong competency in promotion management and the handling of multiple vendors under stressful and tight timelines.
Possess good analytical skills, comfortable in a data-centric environment and strong knowledge in Microsoft Office (eg. Excel, Powerpoint, Word).
Possess a positive and cheerful attitude with strong resilience and commitment in overcoming challenges so as to achieve required results.
Exudes self-confidence and possesses strong interpersonal skills in relationship building, presentation and selling skills. The ability to be strategic to management and simplifying communications to laymen.
A dynamic team player who works well with cross-functional stakeholders but is independent and decisive in executing required tasks.