eCommerce Manager - Unilever - Singapore

Job Reference: 1
Employer/Agency: Unilever
Location: Singapore
Salary/Package: On application
Job Sector: General Management & Consulting
Date Posted:
Closing Date:

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.

Unilever’s Sustainable Living Plan (USLP) commits to:
Decoupling growth from environmental impact.
Helping more than a billion people take action to improve their health and well-being.
Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2014 GlobeScan/SustainAbility annual survey for the fourth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard.

Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors.

For more information about Unilever and its brands, please visit For more information on the USLP:

JOB TITLE: eCommerce Manager, SEA (Unilever Food Solutions)

Do you like the idea of Digital Transformation and data as an enabler to building a business? Are you curious about the dynamics of selling through webshops and do you have a passion for food? Are you obsessed with converting people to buying online customers? Then you may have just found what could be your dream job…

The world of Unilever Food Solutions (UFS) is a dynamic and exciting environment with passionate professionals who work hard to carry out their common ambition of “freeing chefs to love what they do”. Our customers range from restaurants and hotels through to pub chefs and workplace, school or hospital caterers - as well as the wholesalers and cash and carries who service the foodservice industry.

‘This sounds cool, tell me more!’

UFS is the foodservice division of Unilever leading the dynamic Food Service market with a range of exciting professional food and beverage products and services to chefs across numerous countries.
Currently UFS relies on sales reps visiting chefs to generate demand, which limits the pace of growth. Here, Customer Relationship Management (CRM) strategies and digital channels offer a huge opportunity.
Time for action: we are evolving the business model and developing contact strategies to reach the operators we do not visit. To do that, we want to extend our (awesome) foodservice team further. Do you fit right in?

Sales mostly take place via 3rd party sales channels (so called Trade Partners). Next to this indirect model, UFS recently started to sell via our own website and via eCommerce channels. We do not aim to substitute our indirect channels but we do believe we can raise the bar within the food service industry on offering the customer the best possible customer journey, based on all benefits that digital and ecommerce have to offer. In this role, you’ll be end-to-end responsible for the commercial success of selling via the website, developing and maximizing the potential of the site as well as the other eCommerce channels across Southeast Asia.

Owner of for Southeast Asia eCommerce commercial strategy
Delivery of annual commercial targets across Southeast Asian countries for the website, Online Trade partners and Pure players leveraging UFS digital marketing
Determines 24/7 onsite promotion activities together with country teams and briefs digital colleagues
Determines and briefs colleagues on commercial activities based on annual sales plan to drive commercial success like campaigns, 3rd party promotions, Search Engine Optimization (SEO), Search Engine Advertising (SEA), display advertising
Secures product assortment
Measurement and reporting of eCommerce performance (traffic, time spent, bounce rate, funnel analysis etc)
Determine site developments and feed dev ops team accordingly to drive commercial success

Minimum obtained Bachelor’s Degree
Driven by sales above anything
Commercial experience; strong preference for someone who has literally had the experience of selling things and knows how difficult that can be
Knows how to run an online business by him/herself and the practicalities that come with that
Has strong online knowledge, eCommerce knowledge is more important than product knowledge.
Online marketing experience (SEO/SEA/Display/email campaigns). Knows the dynamics of generating traffic to a website
2-7 years of relevant work experience

Please apply online by clicking on “Apply Online” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

Thank you for your interest and application.

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