Xaxis | Product Executive - GroupM

Job Reference: HH100
Employer/Agency: GroupM
Location: Singapore
Salary/Package: On application
Job Sector: General Management & Consulting
Date Posted:
Closing Date:

Xaxis is actively looking for a Product Executive to join our growing team. As the Product Executive, you will be involved in the entire suite of products from Xaxis, Plista and Light Reaction, and will be responsible for innovating, project managing and troubleshooting, partnership assessments as well as training and support of products.

Xaxis works in partnership with GroupM agencies to provide programmatic audience buying solutions for its clients across digital platforms. The Product Team is crucial for developing, testing and launching best in class solutions for GroupM’s clients across the purchase funnel.

Reporting of the role

This role reports to the Product Manager

3 best things about the job:

Holistic exposure and learning of programmatic: an ever-evolving and exciting industry, the role will be working across different departments, teams and clients.
International exposure: Opportunity to work with local markets in Asia Pacific, and the global team
Xaxis focuses on providing leading technology enabled media solutions. You’ll be working on the latest that WPP/GroupM has to offer in digital media technology.
Measures of success –

In three months:

Gain an in depth understanding of the programmatic and content native landscape
Develop expertise in plista product suite
Established relationships across departments to turbo charge plista (client development, partnership & supply, insights & analytics, strategy, operations & trading, marketing)
Established relationships and regular interaction across plista Asia Pacific markets & plista global teams
Facilitate and manage knowledge sharing to local markets, APAC departments, and global team
In six months:

Manage and maintain plista product suite
Test, learn and troubleshoot campaigns to improve the product and share knowledge with teams and departments
Clear understanding of campaign operations, publisher operations, and platforms from start to end of plista
Proactively provide support and guidance to plista Asia Pacific markets
Develop strong understanding of native competitors in Asia and in local markets
Develop an understanding of existing clients in Xaxis
Learn and develop training educational program
Understand how to work and sell all three products: Xaxis, plista & Light Reaction
Provide support to publisher development and relationships
Support sales conversations around native to clients and publishers
In 12 months:

Become a true native programmatic advertising expert
Create training educational programs from start to end for Xaxis’ products
Explore potential partners and innovative solutions for Xaxis’ products
Be able to drive native sell conversations with agency clients and publishers
Responsibilities of the role:

Understanding the programmatic industry, then specializing in digital native and content
Understanding market nuances between Asia Pacific markets from Southeast Asia to North Asia to India and Australia
Project managing, troubleshooting and operationalizing Xaxis’ products from the beginning and when the product is launched and running, by working across departments from client development, trading, operations, insights and analytics and marketing
Communicating effectively on upcoming product enhancements and improvements across departments and local markets
Working closely with global team across departments to ensure APAC requirements are in the roadmap and resolved
Working closely with local markets to understand their needs and challenges, and provide a high level action plan
Collaborating with the marketing team and client development team to commercialize product
Supporting the product manager in developing partnerships within groupM and externally that drives value for our clients
Analyzing the financials of Xaxis’ products to track the health of Xaxis’ products
Creating a competitor analysis to understand competition and differentiate Xaxis’ products
Supporting the Product Manager to explore innovative solutions and strategies for clients
Learn and understand internal business tools and platforms
Develop and implement success strategies for Xaxis products in APAC, with an understanding of the region, ecosystems and current trends for campaigns
Manage a product roadmap and prepare clear functional requirements for products and features
Consult on product strategy by gathering and analyzing needs, prioritizing requirements, budgeting, stakeholder identification and planning
What you will need:

Bachelor’s degree in Business/Marketing/Communication or related field
1-2 year experience of digital experience. (Internship experience counts)
Fresh grads are welcome to apply
Demonstrated ability to work independently with limited input once objectives have been set.
Ability to work within a fast-paced deadline driven environment
Highly organized with strong business acumen and excellent presentation skills
Strong interpersonal and communication skills
Comfortable to work in a dynamic cross cultural environment
Highly collaborative and a team player
Passion for digital advertising and technology with a hunger to learn.
Demonstrate curiousity and creative problem solving skills
Intermediate to advanced skills in Microsoft Office Suite – Excel & Powerpoint
About Xaxis

Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products,, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX. For more information, visit www.xaxis.com.

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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