GroupM | Associate Director, SEO - GroupM

Job Reference: HH100
Employer/Agency: GroupM
Location: Singapore
Salary/Package: On application
Job Sector: General Management & Consulting
Date Posted:
Closing Date:

Though the position title at present states “SEO” this is both for alignment with existing staff and part of legacy perception. Assisting in changing this perception is part of the role. It is our view that SEO requires an understanding of all digital channels, as well as the wider media planning and buying environment.

There are many specialist skills areas within SEO that are desirable for this role, and that are disciplines in their own right. The outcome for a professional SEO is to increase not only the volume and quality of traffic to a client’s website, but to increase the effectiveness of all client marketing activity.

Reporting of the role:

This role reports to the Director, SEO.

3 best things about the job:

You will work with high-profile, globally recognized client sites, where a small change can make a big impact.
As part of a high-performance team, who have years of experience in successfully delivering SEO across various regions of the world, you have the opportunity to further increase your knowledge while also being a key player in how we continue to grow.
We are in a period of strong growth, which means that there is support for development of new products and services. If you have an entrepreneurial spirit, now is the time to get on board.

Measures of success:

In 3 months:

Become familiar with organizational processes.
Take ownership of existing SEO projects.
Build relationships with key stakeholders within the Agencies.
In 6 months:

Deliver growth and establish Agency target revenue.
Refine and further develop Analytics and SEM propositions to compliment Agency offerings, to include: creds, sales collateral and process documentation.
Train team on delivery.
In 12 months:

Retention and growth of Agency SEO business and revenue target.
Development of client training/workshop proposition to include: creds, sales collateral and training materials.
Train team on delivery.

Responsibilities of the role:

The appointee will be responsible for the effective delivery of client SEO services either directly, or by contributing to projects managed by other team members. There may also be communication with other GroupM offices and external vendors.

Agency Lead:

To ensure delivery of existing business and maintain quality and satisfaction.
To identify and build relationships with key stakeholders within the agencies.
To support and encourage new business to meet agency targets.
To be an evangelist for complete SEO offering within the Agencies and to increase staff competencies for effective delivery.
Specialist Area:

To be a knowledge owner for Analytics and actively develop and share this knowledge with the team as well as provide / lead delivery.
To support the further development of Analytics as a discrete offering by the team to support existing agency content offerings.
Sales & Operations

Refine sales proposition and supporting processes for delivery.
Train, manage, mentor and develop direct reports to be successful in their role and grow in their careers.
Identification of upsell and cross-sell opportunities with Agency offerings.
Work with the Director, SEO to create sales proposals and support RFPs with tangible data references, where appropriate.
What you will need:

Actively pursues excellence while driving for efficiency
Constantly seeks to learn more, primarily in order to do more (see #1)
Sees the big picture, yet pays attention to detail and takes pride in accuracy
Plays well with others in a collaborative environment, and can still be responsible for your own work output, forging ahead when the situation demands a hands-on approach
Proven Knowledge or Experience

Client Account Management
Content Creation & Optimisation
Web Analytics (installation/configuration/analysis) esp. G.A. also Omniture
Conversion Optimisation (CRO/LPO)
Mobile Marketing, Digital Strategy & Campaign Management
Social Media Marketing & Paid Search Marketing
Training Design and Delivery
Fluency in written and spoken APAC-specific languages is a plus

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
Follow @GroupMAPAC on Twitter
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About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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