MediaCom | Digital Director - GroupM

Job Reference: HH100
Employer/Agency: GroupM
Location: Singapore
Salary/Package: On application
Job Sector: General Management & Consulting
Date Posted:
Closing Date:

MediaCom is searching for an established Digital Director to lead one of our largest clients in the B2B IT sector across strategy, planning, buying, campaign and team management.

This is largely a digital role, and in addition there will be exposure on cross channel planning and across the various business units.

Reporting to:

This role reports to the Regional Director APJ

3 best things about the job:

Working on the largest digital client in the agency means there is a lot of diversity in the role with a focus on innovation, testing and learning. This is particularly the case when it comes to data, tech and programmatic trading.
Dedicated leadership team with a focus on team development and people management. As the largest client in the agency, there is constant access to the Senior Leadership team and best talent in the agency / industry.
Positive and aspiring team who are passionate about the work we do and the client.

Measures of success –

In 3 months:

An understanding of the client’s product portfolio, position in market and an insight into their key competitors.
Learnt about MediaCom’s main campaigns, trading partners, tech and data suppliers and our ways of working with each partner.
Met all of our key clients and started building relationships them.
In 6 months:

Become the client lead across the digital campaigns and be fluently directing the main portfolio specifically while overseeing the display activity across the client.
Started leading the personal development programs of your team, particularly in the main portfolio.
Started contributing to the wider digital department by championing our products and processes.
In twelve months:

Become a trusted client partner and completely taken the lead on guiding the client’s annual digital planning and buying.
Strategized and Forecasted digital investments.
Taken complete ownership of the client’s programmatic trading and lead the relationship with all of their data and tech partners such as Adobe and App Nexus.

Responsibilities of the role:

Lead strategy and campaign planning, buying, implementation and reporting for the client’s digital campaigns.
Manage a number of different client stakeholders and product portfolios.
Guide and develop the team from Assistant through to Manager levels.
Evaluate, recommend and implement different tech and data partners to improve efficiencies with buying and targeting.
Understand both the digital and financial marketplace to provide recommendations to the client on new trends and innovations.
Contribute to the wider digital department and agency, particularly with a focus on championing products and processes.

What you will need:

Minimum 6-7 years experience in digital media.
Experience managing a team.
Understanding of the APAC media landscape.
Experience with both Brand and DR planning, buying and reporting.
A background in digital media, particularly display media.
Performance and ROI measurement experience.
B2B experience will be an advantage.
Strong presentation and client management skills

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

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About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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