As the Performance Manager you will be working in the Singapore office and overseeing the strategy, planning, implementation, and reporting of biddable platform (Social, Search, YouTube) across our local portfolio of Mediacom accounts. You will also provide guidance to the extended local performance and ad operations team working to develop the operational capabilities within the agency.
Reporting of the role
This role reports to the Managing Director
3 best things about the job:
Working with a young and dynamic group of individuals both at Mediacom and with the client;
Growing and managing the biddable media, performance campaigns for blue chip clients such as Coca Cola and BMW.
Opportunity to expand the learning on Biddable/Programmatic Media as part of a growing center of excellence for the agency. High visibility within Mediacom and with the client where your work is sure to be seen & appreciated.
Measures of success –
In 3 months:
Understand the setup of the agency teams and client performance and digital ad operations requirements
Seamless implementation of the workflow processes for performance-based campaigns and ad operations (including tagging through DCM, Sizmek, Nielson, AIS, Mediaplex etc).
Client management and custodianship of pure performance accounts
Efficiently manage the performance team resources across the core local account teams.
Already established trust with the in-market team to guide them and mentor them for greater success
Have begun understanding where opportunities exist to streamline and/or consolidate processes
Sound understanding of all biddable platforms on an operational/implementation level
In 6 months:
Have a full understanding of all key accounts and their performance and ad operations requirements
Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
Have made some significant strides in optimizations within the accounts, working closely with internal stakeholders such as the planners and mPLATFORM PBU team.
Have a full understanding of all biddable platforms on an operational/implementation level
Recommend programmatic strategies for key clients and new business prospects.
In 12 months:
Instigated training sessions for the rest of the performance team in basic-intermediate proficiency across all key biddable platforms and ad operations, and 101 workshops for the rest of the team.
Fully conversant in all latest upgrades and enhancement of biddable platforms and SEO
Led the team to make noticeable year on year performance improvements
Increased the adoption of SEO and other biddable services
Brought value to biddable/programmatic team through understanding key metrics and benchmarks for different biddable platform formats.
Amplified client knowledge on strategic approach of biddable platforms
Responsibilities of the role:
Oversee the strategy, planning, implementation ( ad operations), and reporting of Performance and digital campaigns across multiple brands
Set expectations and deliver on multiple projects at the same time.
Responsible for hitting the Performance KPIs for all brands which works to prove the value of biddable platforms to the clients and internal teams.
Responsible for maintaining a forum for continuous learning and knowledge sharing.
Successfully work on, or lead, cross-functional teams with clients, internal teams, and media owners.
What you will need:
Thorough understanding of all key biddable mechanisms and their implications – generally acquired with at least 3-5 years of progressive paid search & social experience
Have the ability to confidently speak to clients
Prior management of multi-brand clients preferred
Have managed a team before
Preferred Written & Spoken English business communication skill
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.
For more information, visit www.mediacom.com
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Join us on LinkedIn at linkedin.com/company/mediacom.
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.
As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.