Senior Marketing Manager, Connected Media
Live and breathe entertainment? We're looking for a team lead to head up our content promotion team to drive viewership of Toggle Originals and other content on Toggle. You will be responsible for creating and managing integrated marketing campaigns to reach the intended target audience effectively, through utilizing Mediacorp’s media platforms, digital/social media and on-ground activities,.
· Work with programming team to understand the essence, highlights and key messages of Toggle Originals programmes.
· Conceptualise and execute new 360” marketing initiatives for every Toggle Original launch.
· Drive internal and external productions to create program trailers, social videos and other media assets to excite viewers to watch Toggle Originals.
· Plan and execute digital media buys, and generate post-campaign analysis report
· Translate insights from viewership trends, profiles and data, into actionable points for improvement
· 7-8 years of marketing experience, preferably in lifestyle or entertainment industries
· Flair for storytelling, creative and imaginative
· Keen interest in entertainment and pop culture
· Excellent writing skills, proficient in both English and Mandarin
· Familiar with various social media platforms and analytic tools